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Binipreu is a 100% Menorcan brand
It originates from the distribution and representation family business founded by Domingo Marqués at the end of 1970.
The chain opened its first Binipreu supermarket in 2005. Thanks to the trust of its customers, over the years it has expanded its network of local establishments and currently has supermarkets in Maó, Alaior, Es Castell, Ferreries and Es Migjorn Gran. In 2012 the Binipreu Menorca shopping centre was inaugurated.
Binipreu’s Commitment
Binipreu’s commitment to its customers is to offer quality, variety and service, as well as guaranteeing low prices with an offer that stands out in fresh, local products, and with the leading brands on the market at the best price.
The commitment to society as a whole is to create wealth and bet on its economic and social fabric through the commercialization of local products, Km 0, made by small producers and agri-food companies in Menorca.
Experts in local products
The commitment to local produce is one of Binipreu’s hallmarks. The chain has more than 50 local suppliers of high-quality products such as meat, fruit, vegetables, fish, charcuterie and cheese, honey, jam, wine, beer, spirits, and sweet specialties of confectionery and pastry.
Diverse and high-quality supply
The Menorcan chain offers a wide range of products so that customers can choose with complete freedom and make the purchase that best suits their needs and preferences.
Binipreu has renowned food brands, such as La Sirena (frozen food) or Veritas (organic food), as well as brands of its own like Ses Tanques, Ses Fruites or Es Peixos.
IFA Group Guarantee
In 2019, Binipreu joined Grupo Ifa, one of the main distribution groups in the food sector in Spain, offering its customers four new families of white label products: IFA Eliges, IFA Sabe, IFA Unnia and IFA Amigo.
This reinforced its brand philosophy: to offer the maximum variety of products, of the highest quality and at the best price.
© Binipreu 2024